The Missing Link in Talent Strategy - Identity

People don’t consistently act based on what they know—they act based on who they believe they are.

woman writing notes on 5 ways to success blog from computer screen

Strengthen your leadership pipeline with talent you’ve already invested in.

We help organizations develop identity-driven leaders from within—improving retention, accelerating readiness for promotion, and strengthening succession pipelines without increasing external hiring costs.

  • IDENTITY-DRIVEN

  • RETENTION

  • PROMOTION

  • LOWER COST

Improving retention, performance and succession planning.

While most women-in-tech organizations focus on community and access, we partner directly with companies to deliver structured, mentor-led cohorts that improve retention, performance, and promotion outcomes for women in tech.

JOIN OUR NETWORK

If someone’s internal identity is: “I’m not leadership material. I don’t belong here. I’m still figuring things out."

Then, no amount of training will fully translate into confident decision-making, ownership, innovation, and retention.

BOOK A DISCOVERY CALL

You already know what to do. The gap isn’t knowledge—it’s alignment. This cohort closes that gap. Because when your identity and actions match—everything changes.

EMAIL MISCHA MARTINEAU

Testimonials

Create Success On Your Terms

Priyanka Thakur, AI & ML Specialist, NLP & RPA Expert

I AM WHO I SAY I AM is not just another leadership course, it addresses the internal narrative, reprogramming limiting beliefs. Instead of teaching you “how to succeed in tech,” it teaches you to embody the person who creates success on her own terms.

Developed by Mischa

Jewel (Hsaio-Tung) Lo, Data Architect, Business Intelligence

I want to express my gratitude and amazement for the program! Wow, you recorded all the audio and video content on your own! I truly respect your dedication. I also loved your willingness to share your story. (The) modules resonated with me...consistently investing in myself and creating value for the organization...emotional agility which is crucial...especially in a diverse team where everyone has a different cultural background and speaks different levels of English.

Women In Tech Global Conference

We are a 5X community partner to the largest virtual conference for women in tech.

May 12-15

Unite 150,000 Women in Tech & Allies to Foster Innovation with Purpose and Impact

Email us for the 20% off coupon or reach out on WhatsApp.

Visit their website to learn about this global movement, annual memberships, country chapters, local support circles and amazing career resources!
Elizabeth Ohiokhie
Chief Product Innovation Advisory

Before the I AM WHO I SAY I AM experience I was struggling. After the experience I took bold step and earned a promotion.

In a volatile economy like Nigeria’s, technical skills alone are not recession-proof — but a grounded, self-led identity is. This program helped me build that foundation.

It also bridges the implementation gap. We didn’t just learn concepts; we installed daily behavioral loops. By ‘debugging’ my internal structure and mindset, I was able to overcome the authority deficit many women in tech experience — in real time, in meetings, in negotiations, and in leadership spaces.

Most importantly, it engineered resilience. It gave me the psychological runway to pivot confidently during market shifts and high-pressure moments. This isn’t motivation — it’s leadership infrastructure from the inside out.”

Identity Mastery COHORT Experience

Turn high-potential women in tech into confident, retention-driving leaders—without losing them to burnout or attrition.

    1. Welcome From Mischa Martineau

      FREE PREVIEW

    2. Student Dashboard Walkthrough

      FREE PREVIEW

    3. Course Methodology

      FREE PREVIEW

    4. Course Roadmap

      FREE PREVIEW

    5. Success Factor: The Power of the Pen

    6. Exercise: PRE Self-Assessment

    1. Module One: Roadmap

    2. Audio: Mischa's Story

    3. Lesson: Difference between: I Can, I Will, I AM

      FREE PREVIEW

    4. Exercise: I Can, I Will, I AM

    5. Lesson: Self-Talk

    6. Exercise: Self-Talk

    7. Lesson: The Power of I AM

    8. Exercise: Self-Actualization

    9. Exercise: My Thoughts Today

    10. Assignment: I AM Starting NOW

    11. Present Value

    1. Lesson: Thought Pattern Assignment

    2. Assignment: Thought Patterns

    3. Module Two: Roadmap

    4. Audio: Mischa Story

    5. Lesson - Life Vision, Growth Areas

    6. Exercise: Who + What = Why

    7. Lesson: My Horizon

    8. Exercise: Growth Intentions

    9. Exercise: Intentions for Today

    10. Concept: The Next Iteration of Me

    11. My Priority TODAY

    12. Assignment: Handwritten

    1. Assignment: Thought Patterns

    2. Module Three: Roadmap

    3. Self-Concept Intro - Mischa

    4. Lesson: Who I AM, What I AM Capable Of

    5. Exercise: Who & How I AM

    6. Story: Adversity

    7. Lesson: Who I AM In The Face Of Adversity

    8. Exercise: Who I AM - In The Face of Adversity

    9. Assignment: Handwritten

    1. Assignment: Thought Patterns

    2. Module Four: Roadmap

    3. Story: Self-Care

    4. Lesson: Creating My Self-Care Environment

    5. Exercise: My Daily Self-Care Routine

    6. Lesson: Overcoming My First Mental Block

    7. Exercise: My First Mental Block

    8. Re-Affirmation: The Power of I AM

    9. Assignment: Handwritten

    1. Assignment: Thought Patterns

    2. Module Five: Roadmap

    3. Lesson: Demonstrating Capability

    4. Exercise: Creating Business Value

    5. Lesson: My Power of Visualization

    6. Exercise: PRE-Event or Meeting, Meditation

    7. Assignment: Handwritten

Identity Mastery Track

  • $1,197 investment, 8 week journey with your cohort.
  • Includes the private community of Positive Thinkers + My Discovery Journal full color workbook

You already know what to do. The gap isn’t knowledge—it’s alignment. This cohort closes that gap. Because when your identity and actions match—everything changes.

Schedule a Cohort for your Group

Up to 21 seats for women intent on gaining confidence and visibility to increase their income. For enterprises intent on retaining and advancing highly-skilled women in tech to drive innovation.

  • 00 Days
  • 00 Hours
  • 00 Minutes
  • 00 Seconds
BOOK A DISCOVERY CALL

Join the I AM WHO I SAY I AM Insider

Receive weekly or biweekly emails with insightful content for your career and enterprise.

Thank You

You Don’t Need More Information. You Need to Become Who You Say You Are.

The I AM WHO I SAY I AM™ Cohort is a live, identity-driven experience for women in tech ready to stop waiting, start owning their voice, and move with clarity, confidence, and conviction.

EMAIL US
diverse group of women on a webinar as a cohort

MEET YOUR MENTOR

Mischa Martineau

Founder, CEO, Developer

Founder of I AM WHO I SAY I AM.Global, Mischa brings over forty years of experience across business leadership, communications and neuroscience-rooted mindset work.

Mischa's work is deeply personal. She's moved through clinical depression, long-term recovery from alcoholism, and the reinvention of her career in her sixties. What she teaches has empowered women across private and public sectors to reclaim their voices, navigate lives of significance and work from a place of sovereignty. 

The I AM WHO I SAY I AM course experience reflects the same system she uses to stay grounded, visible, and deeply herself, every day.

CONNECT ON LINKED-IN

Identity is your advantage

Other providers for upskilling start with tech skills we start with who you are.

Start building the identity that shapes your future.

Begin strengthening the belief system that guides your decisions, leadership, and life.

Frequently Asked Questions

If your question is not covered here, please contact us so we can assist you further.

This self-study course takes an average of eight hours to complete. We've organized the content into eight sections with a recommended weekly cadence of two hours to help you apply each technique daily—for those seeking lasting transformation.

This course is best suited for people who want to build self-identity for transforming their lives. If you are willing to devote yourself to a daily practice of self-awareness, examining and programming your thought patterns, you'll find it here. I AM WHO I SAY I AM is a discipline for a lifetime of empowerment: for yourself and the people you care about, by your example.

Many participants experience progress immediately upon applying the techniques. Progress such as a positive change of mood or attitude, or an action taken to meet their personal or professional objectives.

Tech and course support is provided:

  • Daily via email
  • During online group mentoring sessions 
  • By visiting the online community of Positive Thinkers

Get personalized guidance with our one-on-one mentoring sessions. Work directly with a certified mentor to set goals, overcome challenges, and accelerate your growth on your I AM WHO I SAY I AM journey. Learn more.


This Self-Paced Identity Mastery Track course empowers you with the application of proven cognitive neuroscience for a lifetime of becoming not just a lifelong learner, an impactful lifelong learner through personal and professional transformation. Before building technical skills, I AM WHO I SAY I AM builds self-identity as the activator for upskilling and the mental momentum for sustainable career growth.

The schedule is set based on group consensus. We hold sessions twice a week, offering day/time options to accommodate the widest range of time zones. The schedule may adjust based on the most popular options from polling. Please feel free to suggest alternatives. If your time zone doesn’t align with the options, we’ll work with you to find a solution. Contact us.

EMAIL US WHATSAPP